There’s a term in marketing called “mapping”. It means rolling out a product or service to customers patterned (mapped) after something they’ve already accepted. Example: New fashion magazines launch with similar paper stock, size, imagery, fonts and other elements that are accepted characteristics of already successful fashion magazines. Fast food chains mimicking the leaders (McDonalds, [...]
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OK, I get it, we DON’T have the budget for THIS in the facilities this year. But…here’s the challenge: Suspend judgment on “what we can”, and dream about “What could be” one day in your organization’s facility.
K, now watch this video. Someone, somewhere, suspended judgment on the question “What are our limits”, when they approached [...]
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Telling the old story the other day to my 3 kids about about Humpty Dumpty, I had to wonder how any egg in his right mind should’ve seen that coming…top-heavy, sit on a wall on purpose, great fall…splat.
As leaders, when something breaks or comes crashing down as the result of some decisions we made at [...]
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