Step On Some Toes

Posted by Geoff Wasserman.

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I had a baseball coach in high school who, when he saw any of us standing around, would shout, “Get moving, you’re not here to kill grass and make my turf brown!”. People who stay in one place too long, get offended, and refuse to recognize their own pride, usually get their toes stepped on by [...]

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Rip the Band-Aid

Posted by Geoff Wasserman.

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Amazing how we can struggle days, weeks, months in a relationship before we’re really willing to have the critical, high-risk discussion about an offense, an area where we feel we were wronged, about a behavoir we feel is unacceptable but we don’t stop and confront it with love. Instead, we treat it like the leftovers [...]

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Really, It’s Not You, It’s Me

Posted by Geoff Wasserman.

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I remember in high school, when girls would break up with guys (not me of course, but from what my friends told me!)…they’d have that uncomfortable conversation…”Really, you’re too good to me, I don’t deserve you, I really like you as a friend, one day you’ll thank me…it’s me, really, it’s not you.”
Funny, how in [...]

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Does Great Customer Service Matter Anymore?

Posted by Geoff Wasserman.

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Yes…and no. Depends which decision you’re considering. It’s a tiebreaker for retention, but a lazy, unbelievable acquisition strategy. (And I mean “no one really believes you”, not remarkable!).
Businesses want to find new customers and keep & grow current ones. Churches want to reach new people and grow the people they already have responsibility to steward. [...]

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Watch Your Language

Posted by Geoff Wasserman.

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At a local coffee shop this morning, I ordered my normal black eye (coffee with 2 shots of espresso), demonstrating the willingness to pay more for added value. The friendly employee punched the order in and said, “Is that it?” Like a compliant child, I said, “yes ma’am.”
Upselling 101: In life, conversations have  an unstated “flow” [...]

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Committees and Concrete: All mixed up and well-set?

Posted by Geoff Wasserman.

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I have a lot of CEO’s, Pastors and other Leaders all over the country who receive this blog and it frequently gets forwarded, but I couldn’t help retell the story a senior copywriter shared with me the other day, hoping there won’t be a few people out there who get offended by it. But, the [...]

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I Can’t Hear You.

Posted by Geoff Wasserman.

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A mentor once shared his insights with me about a candidate for hire, whose references spoke very highly about his potential: “Potential means you ain’t shown me nuthin yet.” Of course, its’ not that simple…or is it? Really, when all the talking’s done, the interviews are complete, the analysis of what went wrong along the [...]

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