Sales, Advertising & Consumer Trends: Be Changing or Be Devoured
Businesses who seem to always stay relevant and ahead (or at least in step) with consumer changes and marketplace changes are the ones who figured out the difference between anticipating change, reacting to change, and being change.
The radio industry didn’t anticipate change. Perhaps some experts in [...]
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Crazy thing happened a couple weeks ago. My SUV decided, periodically, to randomly blow the horn. One morning I was sitting at a red light at a crowded intersection, with a car in front of me. Off went the horn. The next day, at another intersection, as I was driving through, the horn starts blowing [...]
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I’ve been thinking a lot lately about the future of education, both within the system and in the home. I’m not so much concerned with what’s being taught as I am with what’s being discouraged, overlooked, neglected and perhaps not valued.
Same goes for the workplace, where so many businesses refuse to change as the market, customers [...]
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Saw a statistic recently that revealed only 11% of all Americans were, in essence, in their “dream job”, feeling like they wouldn’t do anything else, they’d do their current work for free if they had to…they loved their work.
A great leader/author once said, “Your job is what you do until you discover your life’s work. [...]
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Amazing…the impact that momentum, status quo and “that’s how we’ve always done it” can have at eroding sales and growth in an organization.
Almost every server at every restaurant I’ve ever been to in any country/state asks, toward the end of the meal, “Did you save room for dessert today?” The creative ones mix up the [...]
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After a recent & rare snow day here in South Carolina (after snowball fights & snow wrestling with the kids!), I spent the evening inside, having a pancake party with my kids. As we made pancakes (and a mess!) together, I figured I’d snack on some cheese & crackers.
Interesting thought dawned on me…Nothing wrong with cheese [...]
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Had lunch with a great friend, Roger (Rhoades), who’s a 30+/year relationship counselor. Somehow we got on the subject of people who are spectators of life vs. people on the field in the game, and the song “Centerfield” by John Fogerty came up.
The chorus is amazingly insightful to me as an advisor who works [...]
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