Tag Archives: marketing
Did You Save Room For Dessert?
Posted on 26. Feb, 2010 by Geoff.
Amazing…the impact that momentum, status quo and “that’s how we’ve always done it” can have at eroding sales and growth in an organization.
Almost every server at every restaurant I’ve ever been to in any country/state asks, toward the end of the meal, “Did you save room for dessert today?” The creative ones mix up the [...]
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Maybe it’s fish tanks
Posted on 11. Jul, 2009 by Geoff Wasserman.
It’s a tough economy for so many businesses, and in times like this most spend their time watching cash flow, cutting expenses, and not a whole lot of time figuring out how to do things differently for new customer acquisition or repeat business from existing fans.
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Reproducers vs. Producers
Posted on 14. Jun, 2009 by Geoff Wasserman.
You’ve probably heard it said that seeds produce after their own kind. In other words, Apple seeds don’t produce cucumbers, they produce apples. Acorns produce oak trees. A seed produces what’s in it.Â
At the top of most organizations and/or divisions, there’s generally one of two types of leaders: Reproducers or Producers.
Reproducers, generally, are reproducers because they reproduce [...]
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Where do we start?
Posted on 07. Jun, 2009 by Geoff Wasserman.
For businesses, churches, and most organizations, the challenge of finding target market people to share your message has always been challenging. In 2009, it’s a problem compounded by the fact that even when you find them, figuring out how to break through the clutter and the noise seems insurmountable. Between websites, blogs, texts, emails, FaceBook, [...]
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Marketing Ministry - Session 1: Find them. Connect them. Lead them.
Posted on 06. Jun, 2009 by Geoff Wasserman.
Forget every thing you thought you knew about ministry marketing. You are about to be challenged by one of the greatest messages on evangelism you’ve ever heard. It’s time for a paradigm shift in the way you approach ministry in this day and age.
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Independent, Dependent or Interdependent?
Posted on 16. May, 2009 by Geoff Wasserman.
Organizations that struggle with culture typically find, at the root of the struggle to create a dynamic culture, this dilemma: The leadership either is firmly rooted in the belief that their organization must be one of 2 polar opposites when it comes to leading and managing people:
1) Hire and train people who want a dependent [...]
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Who can you really Count On? Stick Your No’s out now & then to find out
Posted on 12. May, 2009 by Geoff Wasserman.
I’ve been incredibly blessed over the last few years with a team who consistently brings new, well-thought out ideas to me not just for our clients, but for us to grow our business. As leaders who constantly are plowing new ground and changing personally and professionally to meet needs of an ever-shifting marketplace, it’s important [...]
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