Tag Archives: greenville

Maybe it’s fish tanks

Posted on 11. Jul, 2009 by Geoff Wasserman.

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It’s a tough economy for so many businesses, and in times like this most spend their time watching cash flow, cutting expenses, and not a whole lot of time figuring out how to do things differently for new customer acquisition or repeat business from existing fans.

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Independent, Dependent or Interdependent?

Posted on 16. May, 2009 by Geoff Wasserman.

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Organizations that struggle with culture typically find, at the root of the struggle to create a dynamic culture, this dilemma: The leadership either is firmly rooted in the belief that their organization must be one of 2 polar opposites when it comes to leading and managing people:
1) Hire and train people who want a dependent [...]

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Who can you really Count On? Stick Your No’s out now & then to find out

Posted on 12. May, 2009 by Geoff Wasserman.

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I’ve been incredibly blessed over the last few years with a team who consistently brings new, well-thought out ideas to me not just for our clients, but for us to grow our business. As leaders who constantly are plowing new ground and changing personally and professionally to meet needs of an ever-shifting marketplace, it’s important [...]

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Step On Some Toes

Posted on 10. May, 2009 by Geoff Wasserman.

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I had a baseball coach in high school who, when he saw any of us standing around, would shout, “Get moving, you’re not here to kill grass and make my turf brown!”. People who stay in one place too long, get offended, and refuse to recognize their own pride, usually get their toes stepped on by [...]

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Rip the Band-Aid

Posted on 03. May, 2009 by Geoff Wasserman.

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Amazing how we can struggle days, weeks, months in a relationship before we’re really willing to have the critical, high-risk discussion about an offense, an area where we feel we were wronged, about a behavoir we feel is unacceptable but we don’t stop and confront it with love. Instead, we treat it like the leftovers [...]

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Really, It’s Not You, It’s Me

Posted on 01. May, 2009 by Geoff Wasserman.

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I remember in high school, when girls would break up with guys (not me of course, but from what my friends told me!)…they’d have that uncomfortable conversation…”Really, you’re too good to me, I don’t deserve you, I really like you as a friend, one day you’ll thank me…it’s me, really, it’s not you.”
Funny, how in [...]

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Does Great Customer Service Matter Anymore?

Posted on 28. Apr, 2009 by Geoff Wasserman.

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Yes…and no. Depends which decision you’re considering. It’s a tiebreaker for retention, but a lazy, unbelievable acquisition strategy. (And I mean “no one really believes you”, not remarkable!).
Businesses want to find new customers and keep & grow current ones. Churches want to reach new people and grow the people they already have responsibility to steward. [...]

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