Geoff Wasserman

Did You Save Room For Dessert?

Posted on 26. Feb, 2010 by Geoff.

Amazing…the impact that momentum, status quo and “that’s how we’ve always done it” can have at eroding sales and growth in an organization.
Almost every server at every restaurant I’ve ever been to in any country/state asks, toward the end of the meal, “Did you save room for dessert today?” The creative ones mix up the [...]

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Reproducers vs. Producers

Posted on 14. Jun, 2009 by Geoff Wasserman.

You’ve probably heard it said that seeds produce after their own kind. In other words, Apple seeds don’t produce cucumbers, they produce apples. Acorns produce oak trees. A seed produces what’s in it.Â
At the top of most organizations and/or divisions, there’s generally one of two types of leaders: Reproducers or Producers.
Reproducers, generally, are reproducers because they reproduce [...]

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Marketing Ministry - Session 1: Find them. Connect them. Lead them.

Posted on 06. Jun, 2009 by Geoff Wasserman.

Forget every thing you thought you knew about ministry marketing. You are about to be challenged by one of the greatest messages on evangelism you’ve ever heard. It’s time for a paradigm shift in the way you approach ministry in this day and age.

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