Geoff Wasserman

Setting The Table: What restaurants can do in a slow economy to grow

Posted on 12. Dec, 2008 by Geoff Wasserman.

Had lunch with a friend, Glenn (Thompson), General Manager of the Commerce Club, a private dining club in our city. Before executing all the tasks a waiter is expected to do, his server said: “Mr. Wasserman, do you prefer a white or black linen napkin”?
Here’s what he really said: “You’re important to me. You matter. [...]

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