Tag Archives: Church marketing
Fishers of men…OR just changers of the aquarium?
Posted on 30. Dec, 2008 by Geoff Wasserman.
I saw a great show on a Christian TV station. A Church aired a show to reach the ‘lost’. The entire show was a compelling presentation of the need for a savior. Speaking to a friend at the Church, I asked how response was…Low, only a couple calls for salvation. Which begged the question I [...]
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Who moved my mints?
Posted on 28. Dec, 2008 by Geoff Wasserman.
The bookstore may help their bad breath, but does their life still stink?
Seems like most Church bookstores sell breath mints right at the register. Logical, since it’s one of the top requested items. And how convenient…I can get in line, get my mints, and head into service without having to walk through the store.
Which is great! This way, [...]
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“Hey Kid, Catch!”
Posted on 27. Dec, 2008 by Geoff Wasserman.
The Kid caught the Jersey…But did he miss the mark?
Growing up, I loved the famous commercial with a star-struck boy in the stadium tunnel, stopping to offer a Coke to Mean Joe Greene, who’s hobbling to the showers. Mean Joe reluctantly takes it, drinks it, and speaks the famous words, “Hey kid…Catch!”, trading his jersey [...]
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Are You Relevant?
Posted on 23. Dec, 2008 by Geoff Wasserman.
If you’re trying to reach the lost…better watch your language!
A Church marquee sign off the highway read, “Praise Jehovah…He shall return for his lost sheep!”.
I couldn’t help but chuckle, remembering my “B.C. days”, and thinking…who talks like that? More importantly, who wrote it and did they actually think it was the key to increasing attendance [...]
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Has the BILLION DOLLAR prize been under our nose the whole time?
Posted on 20. Dec, 2008 by Geoff Wasserman.
After all, “The wealth of the wicked is laid up for the righteous.”
How true. But when did the church officially dumb down our interpretation of “wealth” to be JUST money? For decades, Fortune 500 companies have invested significant marketing research dollars into the study of how consumers do 3 things: Receive information, spend time, and spend [...]
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