Tag Archives: branding
“Hey Kid, Catch!”
Posted on 27. Dec, 2008 by Geoff Wasserman.
The Kid caught the Jersey…But did he miss the mark?
Growing up, I loved the famous commercial with a star-struck boy in the stadium tunnel, stopping to offer a Coke to Mean Joe Greene, who’s hobbling to the showers. Mean Joe reluctantly takes it, drinks it, and speaks the famous words, “Hey kid…Catch!”, trading his jersey [...]
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If it ain’t Purple, is it really worth the investment?
Posted on 13. Dec, 2008 by Geoff Wasserman.
Seth Godin’s book “The Purple Cow” accurately challenged organizations to develop into a Purple Cow…the ability for a brand to consistently stand out among its competitors. So if you’re among those of us crazy enough to believe “life’s too short”, you probably don’t want to waste time not being the company you believe you’re destined [...]
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