Reality: The shift is on. Gen X/40 yr olds are largest age groups on some Social media
Posted by Geoff Wasserman in CEOs & Leaders
You may still be of the paradigm I was 18 months ago, until my team dragged me kicking and screaming way deep into the world of social media (Facebook, Twitter, delicious, etc.) and the power & impact, if used in moderation (like anything else!) it can have on your organization’s growth and reach.
Here’s a shocker: Most people I know still don’t know what Twitter is, and those who do think it’s another one of the 199 (yes, 199) social media platforms that must just be “for those 20-year old and teens”! Nope. Biggest demographic (age) using Twitter regularly? Brace yourself…40-year olds, according to the Times & CNN…
Here you go. http://www.time.com/time/business/article/0,8599,1834131,00.html?cnn=yes
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