Archive for 'Geoff's Recommended Resources'
Marketing Ministry - Session 1: Find them. Connect them. Lead them.
Posted on 06. Jun, 2009 by Geoff Wasserman.
Get ready. The way you grow your church is about to change forever.
Forget what you thought ministry marketing was. You’re about to be challenged by a message about marketing, reaching people, and getting people into church by getting church out of people. It’s a paradigm shift from the way you used to approach ministry and evangelism, but to survive, the sooner you embrace it the better chance you’ll have to thrive.
Every church has the same goal–reach people, infect them with a message, move them to a decision, and mobilize them to affect change in the world around them (”Go” into the world…”). But, the Old Testament staff and sandals approach to ministry won’t work in a 21st century world.
In this hour long workshop session, Geoff challenges you to think about marketing and ministry different than you ever have before. Prepare yourself to be challenged, equipped and empowered to change the thought paradigm in your leadership, your church, your ministry, and your world. And reconsider the opportunities your missing to empower your congregation to infect and affect your community.
If your leadership embraces this message, you can’t imagine what you’ll accomplish in your city. Find them. Connect them. Lead them. Get ready. Your church is about to change!
Get the MP3 download now ($9.99) or pre-order on CD ($14.99)!
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Tipping Point by Malcolm Gladwell
Posted on 01. Jan, 2009 by Geoff Wasserman.
Who it’s for: Companies considering how to sustain momentum and “move to the next level”; this book will change the way your organization thinks about selling products and disseminating ideas
Why I recommend it: Great secrets unveiled in perspective on why some companies and ideas “tip” but others never do. One review I read put it best: Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.
Why it’s dramatically different: Gladwell demonstrates clear reasons that some ideas, trends, and social behavior cross thresholds, tip and spread like wildfire…and why yours may not if you’re not careful.
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Tribes by Seth Godin
Posted on 14. Nov, 2008 by Geoff Wasserman.
Who it’s for: Anyone wanting to grow an organization and increase impact & ROI of your time and efforts
Why I recommend it: Dramatically changes your perspective of 21st century marketing
Why it’s dramatically different: Gives relevant steps to authentic relationship development in “target markets”
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Made To Stick by Chip heath & Dan Heath
Posted on 13. Nov, 2008 by Geoff Wasserman.
Who it’s for: Companies and consultants looking for a simple, compelling, dead-on 6-step guideline for challenging their branding and advertising ideas BEFORE they launch them. GREAT non-negotiable read for new ad/marketing start-ups and college students
Why I recommend it: It’ll save you thousands of $$’s paying someone to develop a process to test your ideas pre-launch. If your agency rep hasn’t read it, you’ll know it and don’t be afraid to ask them why they haven’t…
Why it’s dramatically different: Brilliant at boiling down major branding concepts into a simple, efficient process
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The Breakthrough Company by Keith McFarland
Posted on 13. Nov, 2008 by Geoff Wasserman.
Who it’s for: Most companies. But, it’s been severely under-marketed to businesses 5-50 employees, unfortunately.
Why I recommend it: Take your leadership team through it chapter-by-chapter like I did. It’s got breakthrough solutions for small business entrepreneurs as they hit the critical 8-10 employee mark, 15-18 and 30-32.
Why it’s dramatically different: Reverse engineers the success process that breakthrough companies followed for breakthrough.
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