Archive by Author
Posted on 11. Jul, 2009 by Geoff Wasserman.
It’s a tough economy for so many businesses, and in times like this most spend their time watching cash flow, cutting expenses, and not a whole lot of time figuring out how to do things differently for new customer acquisition or repeat business from existing fans.
Posted on 19. Jun, 2009 by Geoff Wasserman.
I believe there’s a shift every person has to make at some point, if they’re in something that they’re truly called to be in.
I remember about 16 years ago, I was working with a group of financial advisors, helping them grow their practices. College funding, retirement planning, business succession & estate planning, that sort of [...]
Posted on 17. Jun, 2009 by Geoff Wasserman.
Spoke with a friend/client the other day (thanks Carrol), and in the middle of our discussion she mentioned a powerful concept on a personal level that has tremendous application for business leaders, especially in small organizations…It’s a paradigm that will free you up from a lot of the stress we as entrepreneurs put on ourselves [...]
Posted on 14. Jun, 2009 by Geoff Wasserman.
You’ve probably heard it said that seeds produce after their own kind. In other words, Apple seeds don’t produce cucumbers, they produce apples. Acorns produce oak trees. A seed produces what’s in it.
At the top of most organizations and/or divisions, there’s generally one of two types of leaders: Reproducers or Producers.
Reproducers, generally, are reproducers because they reproduce [...]
Posted on 07. Jun, 2009 by Geoff Wasserman.
For businesses, churches, and most organizations, the challenge of finding target market people to share your message has always been challenging. In 2009, it’s a problem compounded by the fact that even when you find them, figuring out how to break through the clutter and the noise seems insurmountable. Between websites, blogs, texts, emails, FaceBook, [...]
Posted on 06. Jun, 2009 by Geoff Wasserman.
Forget every thing you thought you knew about ministry marketing. You are about to be challenged by one of the greatest messages on evangelism you’ve ever heard. It’s time for a paradigm shift in the way you approach ministry in this day and age.
Posted on 04. Jun, 2009 by Geoff Wasserman.
I had lunch with an old (he prefers “longstanding!”) friend the other day. He’s the Director for a significant worldwide organization, with lots of influence, but that’s not why we were meeting, it was really just a “let’s catch up”. After catching up on each others’ lives personally and professionally, he caught me off guard [...]